Whether you’re riding down the aisles of the grocery store, or traveling down the freeway, you’re guaranteed to come across a few famous logos. Take one glance at any one of these logos and you at once make out the brand, but did you know there’s sometimes a hidden message buried in them? It’s surprising, but true. Here are 30 famous logos that have a hidden message.
Note: I acknowledge that some aren’t “hidden” but are simply products of smart designing. The word “hidden” is used loosely here.
What are hidden message in theses famous logo?
At first you just notice the word VAIO, but view a little closer and you’ll see the first two letters represent an analog symbol and the last two letters are binary.
#2- Baskin Robbins
Take a look at what’s emphasised in pink. Look familiar? It’s a 31, which is the number of flavors they offer.
The Mitsubishi logo is rooted deeply in history. It combines the three-leaf arm of the Tosa Clan and the three-diamond arm of the Iwasaki family. The three diamonds represent reliability, integrity, and success. But it doesn’t stop there. The word “Mitsubishi,” according to Penske Social, translates to “mitsu” (three) and “hishi” (water chestnut, used in Japan to mean a rhombus or diamond shape).
#4- Northwest Airlines
This logo actually has two hidden messages. Foremost, it features an N and a W in negative spaces. Second, the triangle in the circle points northwest as if it’s a compass.
Your initial thought when looking at the Amazon logo might be that the arrow looks like a smiley face, intepretation Amazon is there to make its customers happy. Well, notice that the arrow is pointing from the a to the z; impersonating the fact that Amazon provides a variety of items for sale, literally from A to Z.
Please go to next page for other creative famous logos.