Yes, it really means “M” for McDonald’s and there really isn’t any other meaning McDonald’s had intended. Instead, it came to indicate something unintentionally by customers, at least according to design consultant and psychologist Louis Cheskin. In the ’60s, McDonald’s wanted to modify their logo but Cheskin insisted on leaving the golden arches. He said it’s because customers unconsciously recognize the logo as “symbolism of a pair of nourishing breasts” (via BBC). Whether we unconsciously believe this or not, Cheskin convinced them and now the logo is one of the most recognizable in the world.
Ever notice how the Google logo has four primary colors in a row therewith it’s broken by a secondary color? This was entirely intentional. Google wanted to show that they don’t play by the rules and are also playful without causing the symbol bulky. To do that, they just used simple letters and colors.
The two middle T’s in Tostitos shows two friends sharing some tortilla chips and salsa.
Watch at the negative space in the lowercase E – it’s an elephant’s trunk!
#10- Hope for African Children Initiative
When you first look at it, it looks like only a map of Africa. But take a closer view and you’ll see an adult and child facing each other.
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