In 2008, Pepsi spent $1 million to pay Arnell Associates to mount with the new logo (the old is the on the left and the new on the right). As a result, Pepsi had to pay millions more to re-brand everything. Then Arnell’s document was leaked and it was entitled, “Breathtaking Design Strategy.” It proposes that the new logo is some kind of Da Vinci Code. According to Arnell’s document, the Pepsi logo draws on Feng shui, the Renaissance, the Earth’s Geodynamo, the theory of relativity, the universe, and beyond. For more, read it over at Gawker. There you have it: the Pepsi logo is the key to the universe.
IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that impersonates it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.
Have a look at the G in Goodwill. It’s precisely a smiling face!
#15- Spartan Golf Club
This logo is pure genius. Look at it one way and you see a Spartan helmet. Look at it distinc manner and there’s a golfer taking a swing.
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