Unilever produces so many different products that sometimes it’s hard to keep track of everything they do. Chance for us, there’s symbols for literally everything they make right in their logo.
The three ellipses that are found in the logo for Toyota impersonates three hearts: the heart of the customer, the heart of the product, and the heart of development in the field of technology.
But everyone knows that by now. What some people don’t mind is below, which is simply genius.
As long as I can remember, the BMW logo has been consorted with a blue sky and a propeller spinning, going back to its aircraft-building days. But what if I told you that wasn’t the primary intention? According to NYTimes, the trademark was registered in 1917, but the propeller association wasn’t created until a 1929 advertisement where the logo was featured aside an aircraft. What does it mean then? The colors are blue and white to represent the Bavarian Free State colors. The reason it looks how it does is because using a national symbol in a commercial trademark was illegal, so the colors were adjusted in an opposing order. There you have it.
#19- Sun Microsystems
Usually boring tech companies stick with boring, senseless logos, but not Sun Microsystems. Take a closer look at that diamond and you’ll see it actually says Sun in every direction.
If you look at Wendy’s collar you’ll actually see the word “MOM.” Their thinking is that the next time you think of mom’s cooking, you’ll think Wendy’s.
Please go to next page for other creative famous logos.