The comments section might be set ablaze. Believe it or not, the inetNews is here to tell you that the iconic BMW logo does not represent a stylized airplane propeller. That’s right BMW fans! Everything you believed you comprehended about the blue and white logo on your beloved M3 or hybrid-powered i8 is wrong. So, what does the BMW logo mean?
So, what does the BMW logo mean?
Don’t feel bad, the idea that the famous BMW Roundel has grounds in aviation strains back almost to the very founding of Bayerische Motoren Werke AG, which happened way back on March 7, 1916.
And yes, the firm’s first technical conceptions turned out to be aircraft engines. So wait a minute, how the heck can we be so smug about the BMW logo not having something to do with airplanes?
You can blame the world of marketing and advertising for this Bavarian-themed flat of miscommunication.
The blue and white logo is borrowed from the colors in the Bavarian flag, nothing more. Go ahead and Google search “Bavarian flag,” we will remain during you carry out.
It is agreeing that BMW propagated its start in aircraft engines. But at the close of World War I and the Treaty of Versailles forbade the company from continuing down its primary track. After the conclusion of WWI, BMW moved into motorcycle manufacturing.
Eventually, the company was also allowed to restart the aviation side of its business. It was an advertisement employed in the late-1920s, in which the BMW logo cleverly represented the spinning propellers of an airplane. That’s what cause us to encounter the foundation of the famous Roundel/propeller controversy.
Yes, the logo characterized plane propellers – but only in the ad, not the logo in general.
The advertisement must have been popular. Why? Because for decades since, most people believe design and colors of the BMW Roundel are resolutely rooted in aviation.
Around the same time this ad appeared, so did the first BMW motorcar. The thin-tired and dainty-looking BMW Dixi 3/15 PS was powered by a tiny 4-cylinder engine. That engine generated a grand total of 15-horsepower. Small, simple, and quite cheap; the little Dixi helped BMW resist the Great Depression, which succeeded only months after the car first went on sale.
Somewhat ironically, this first BMW automobile owed nearly all of its design to the Austin 7, an enormous sales hit that was originally designed and engineered entirely…in Britain!